Born in hunting country
The wild stays with you.
Wild DNA is Canadian hunting apparel shaped by cold starts, quiet approaches, long sits, and the responsibility to leave the woods ready for the next season.
For hunters who know the ground
The collection is made for scouting days, camp mornings, the drive to the trail, and the stories after last light. It carries hunting culture without pretending casual apparel is technical outerwear.
What the animals mean
Each design marks a different part of the hunt and the northern landscape.
- Deer stands for patience, awareness, and reading the ground.
- Moose stands for calm strength and moving with purpose.
- Black Duck and Geese stand for timing, migration, and shared effort.
- Originals is the common Wild DNA mark carried across every pursuit.
Respect the land
Our conservation commitment starts with actions we can stand behind: follow local hunting rules, make safe decisions, pack out what you carry in, and leave habitat as you found it.
Choose your ground.
Shop Big Game, Waterfowl, and Originals from the current Wild DNA collection.
Shop Wild DNA